why seo

Why SEO is Important

SEO Company Houston

Why is SEO important?

These days, consumers rely on Google to find pretty much everything—from service providers to merchandise and even simple recommendations on where to eat, what to buy, and where to go.

No matter what your business offers, there are thousands of people online who are searching for services or products like yours. And if you want to be seen by this pool of potential customers, you need search engine optimization (SEO).

We could go on and on about the importance of SEO. It benefits businesses in many ways, after all. But if a short and sweet nudge to the right direction is what you need, below are the five biggest reasons why SEO is worth investing in.

5 Biggest Reasons to Invest in SEO


  • Organic search is the primary source of web traffic.


Over 50% of all web traffic comes from organic search, massively eclipsing traffic from other sources such as paid search and social ads. If you’re not ranking for the top keywords in your niche, you’re basically giving away customers to your competitors who do invest in SEO.



  • SEO lets you connect with the people who matter most.


As we’ve mentioned in our “What is SEO?” article, securing one of the top spots for relevant keywords does not only improve the quantity of traffic coming to your website but safeguards the quality of traffic, as well. SEO lets you attract an audience with an expressed interest in the kind of product that you offer. 



  • An SEO-optimized site offers a better user experience.


UX factors like mobile-friendliness, site speed, and usability are considered pre-requisite to SEO success. That said, building a user-friendly website will not only help improve your rankings on the SERPs, but it will also help increase conversions and impact your long-term sales and revenue.



  • SEO is relatively affordable and highly sustainable.


It’s true that being a dominant force on the SERPs requires an investment of time, resources, and effort. But in the end, SEO is relatively affordable and far more sustainable than paid search.


Once you start holding a long-term organic position on the first page of Google, you’re guaranteed to enjoy traffic that won’t drop the moment your ad spend is cut. Besides, organic results enjoy a commanding share of the total number of clicks as opposed to paid results.



  • It boosts your brand’s authority.


If the sheer volume of daily searches done by millions of people is any indication, then it’s clear that users trust search engines to deliver exactly what they need at any given moment. Holding one of the top spots on the SERPs suggests to your audience that you are a leader in your niche. It increases the perceived trustworthiness of not only your website but your brand as a whole.

To sum it up, organic search is where your customers are already looking. The interest and intent are already there, waiting to be converted into actual sales. All you have to do is implement a good SEO strategy to connect to this pool of customers. Really, the ball is in your court.

Posted by jbelland in SEO 101, 0 comments