What Is SEO?

Search Engine Optimization is the process of driving unpaid (organic) search engine traffic to a website or webpage by improving visibility for popular keywords the audience searches.

SEO is done naturally or organically rather than paying Google to drive traffic using ads. Google does give you a way to buy traffic using their search engine, but it typically is not as effective and only garners about 15% of the overall search traffic. The platform you use to manage these ad campaigns is called Google AdWords.